The Branding Experts – branding expert

If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]

By Ed Roach|November 17th, 2012|101 branding tips, 2d barcodes, acoustic branding, advertising age, advertising agency, bold idea, branding expert, branding tips|0 Comments

So I guess that was 2011. It was a pretty good year for the Branding Experts’ brand. Interesting opportunities and a growth of my brand strength within my marketplace. I have an affirmation of my promotional strategy from […]

By Ed Roach|December 30th, 2011|branding expert, branding experts, Ed Roach, hubspot, mobile advertising, mobile websites, smart phone use.|0 Comments

Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.

A positioning strategy is not simply a cleaver slogan but a powerful […]

By Ed Roach|December 27th, 2011|brand consultants, brand positioning, brand strategy, branding expert, branding experts, social networking|0 Comments

Brand Icon Podcast

FREE podcast discussing “brand Icons.”

By Ed Roach|December 10th, 2010|brand consultants, brand management, branding expert, branding experts, business coaching, business directory, coaching executive, personal brand, personal branding, starting business|0 Comments

Say What?

What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a

By Ed Roach|December 7th, 2010|advertising agency, brand consultants, brand management, branding expert, branding experts, business coaching, business directory, coaching, personal brand, personal branding, starting business|0 Comments

The Internet Allows A World Brand

Today I was fortunate to meet a designer ( Julie Pudlowski) who while based here in Dar Es Salaam, has clients and resources world wide. Her main business is The United Nations. Here I am doing a project in Dar Es Salaam. […]

By Ed Roach|October 14th, 2010|branding expert, branding experts, world brand|0 Comments

The Good Egg.

Happy Easter everyone!

Everything about Easter holds a great symbolic meaning. It all revolves around re-birth, a fresh start. The freshness of spring. The joy in the faces of children. Easter egg hunts. Everything bursts with hope and expectation for […]

By Ed Roach|April 4th, 2010|acoustic branding, branding expert, easter egg brand, Ed Roach, hope|0 Comments