Where would sales be without marketing, and vice versa? After all, one would have little to do without the other. You would think that these two would go together hand-in-hand like bread and butter, but more often the opposite is true. The sales team […]
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How to Bridge the Gap Between Your Marketing and Communications
How to Bridge the Gap Between Your Marketing and Communications
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That’s Not What I Heard You Say
That’s Not What I Heard You Say
With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, “Do You want a banana muffin?” But when I went to reach for one, she said excitedly, “What are you doing?!” “Getting the muffin you offered,” I […]
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How To Stop Selling and Start Educating.
How To Stop Selling and Start Educating.
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would appear that selling is […]
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How Temptation Can Hurt Your Brand
How Temptation Can Hurt Your Brand
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
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How To Develop Anxieties That Boost Business.
How To Develop Anxieties That Boost Business.
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient – you know – in how their product is made. Sometimes it’s that they’re […]
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Is Your Brand Living Someone Else’s Life?
Is Your Brand Living Someone Else’s Life?
A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are […]
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Appearing To Do The Right Thing is The Wrong Thing in Branding
Appearing To Do The Right Thing is The Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to 
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Your Brand Is More Than The Obvious
Your Brand Is More Than The Obvious
A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]
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Objects May Be Closer Than They Appear!
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to […]
