I ran into an acquaintance yesterday and we got to talking about business. He made the comment, “It’s important to look big – don’t you think?”
It’s an interesting question. In our culture we equate big with success. Big houses, big cars and trucks, […]
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Graphic Designers. They are the talented people who bring your marketing materials to life. They are the people responsible for selling your products or services from a visual perspective. They are communications experts.
Those are my words. How do you feel towards graphic designers? What […]
For a lot of companies who ship cross-border, handle dangerous commodities, or have a manufacturing facility to name a few must adhere to certain compliance regulations. These compliance issues assures your customer that they are not exposed when they do business with you. As […]
What is it they say – “If it wasn’t for the customers, business would be a joyous thing!” Have you ever wondered what your customers think of you and thus by extension -your brand? If you are addressing your brand strategy correctly, you are […]
