One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe that they deliver more than the immediate use […]
Brand As Second Skin
The Real Meaning of "Re-Brand."
The brand you have today, is the brand you had yesterday and it will be the brand you have tomorrow unless you change the promise you made to your customers. What the re-branders should be saying is they are updating […]
Joe IS The Company!
What if you were to die tonight? Would you company cease to exist tomorrow? If so, then it’s obvious that all of the client relationships with key clients rests with you. This exclusive dependance on YOU can have a devastating […]
DAY NINETEEN: Brand Booster 21
“Get Out There And Nurture Your Brand” – thats the call to arms today in The Branding Experts’ and Small Business Branding’s 21 day branding lessons.
How Branding Can Impact Your Bottom Line
So – you’ve decided it’s time to cast your own shadow. You are an entrepreneur at heart, and you’ve got the encouragement of family and friends. You’ve talked to an accountant and corporate lawyer. You signed a lease on a great new office, and […]
Have Friends – Will Travel!
What do you do when you are offered an opportunity, but you are unable to fulfill it? It would be a bad move to take it on then take the risk of fouling it up and damaging your brand. Sometimes our skill sets are […]
