Ed Roach

Changing My Blog’s Name

From here onward my blog will be known as – Ed Roach: The Branding Guy.™ This addresses my progress in branding myself. As I meet people I’m repeatedly being addressed as “that branding guy.” So I’ve decided to embrace it. The new name addresses […]

How To Be Found Online!

This week’s podcast Branding Tip discusses blogging.

Eliminate An Embarrassing Moment!


I just loved this idea when a friend told my what he did when he attends events and can’t recall a person’s name who approaches him AND they ALWAYS know his name. It’s even worse if he’s with […]

Does Your Personal Brand Stand Out?


Are you doing anything to affect your personal brand? Since we all have a brand, it benefits us to be cognizant of the impression we make on others – since sales are directly affected by the relationship with have with […]

Happy Birthday To Strengthening Brand America!


You probably didn’t know it but Strengthening Brand America turned one year old in March!

The Strengthening Brand America project was introduced 1 year ago in March 2009. The mission of the community of practice is to catalyze the transfer […]

Notice to Spammers!

Recently I’ve noticed two types of commenters that are plaguing my blog and I’m sure countless others. The first is the obvious, “compliment” followed by a large paragraphic of web links to porn, cosmetics and pharmaceuticals.

The second irritate me more.

They leave a […]

By |April 5th, 2010|Ed Roach|3 Comments

The Good Egg.


Happy Easter everyone!

Everything about Easter holds a great symbolic meaning. It all revolves around re-birth, a fresh start. The freshness of spring. The joy in the faces of children. Easter egg hunts. Everything bursts with hope and expectation for […]

Take A Stand!!


Custer’s last stand, while something of legend didn’t end nicely. Custer put himself in a poor position destroying his future.

If there is nothing else you do with your brand, take a position of strength and lead with your brand. When […]

Closing Time? What Closing Time?


According to the Enterprise Council a whopping 71% of small businesses say they forward or accept calls to their homes or mobile phones when they’re not in the office. Most entrepreneurs I know, (including myself) are accessible when ever […]

Brand Icon Podcast

In this podcast, we explain the value of a brand icon.