• You benefit from a clearer understanding of what your brand is
A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street […]
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27 Benefits of Branding Your Company
27 Benefits of Branding Your Company
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Re-Brand with Strategy FOLLOWED by Visuals
Re-Brand with Strategy FOLLOWED by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after coming to the realization that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do?
Now it’s time […]
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Old School Sales Techniques Can Still Reap Benefits
Old School Sales Techniques Can Still Reap Benefits
By: John McGee, CEO of OptifiNow
Get Chummy
If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and […]
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Can a Slogan Make You Buy?
Can a Slogan Make You Buy?
First I’m going to pose an exercise, then I want to discuss.
“Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their slogan. DON’T look them […]
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Do Lunch or Coffee
Do Lunch or Coffee
By: John McGee, CEO of OptifiNow
If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save time. If you are […]
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A Great Branding Read in Star Brands.
A Great Branding Read in Star Brands.
Star Brands by Carolina Rogoll.
I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]
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You Can’t Build A Brand On Today Thinking
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]
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How Your Brand is Sucking the Life Out of Your Business
How Your Brand is Sucking the Life Out of Your Business
Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their […]
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How to: “UNSELL. BRAND!”
How to: “UNSELL. BRAND!”
Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from […]
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The World Of Brand Awareness has Changed – Sort Of.
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that […]
