With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, “Do You want a banana muffin?” But when I went to reach for one, she said excitedly, “What are you doing?!” “Getting the muffin you offered,” I said. She replied that she said “look at a muffin, not take one.” She baked them for a get together she was having tomorrow.
How many times do we think we hear something and it’s entirely different from reality. Our conscience mind expects a predictable response only to fool us. And in some cases get us into trouble. In business there are many instances where there’s predictable responses expected and when it’s different it confuses us. Clarity is so important in communication. In marketing it causes static and gets our attention.
Done right, you can use this technique to gain valuable attention for your brand. It can be a lot of fun to deliver the unexpected.
