Guest post: Ivan Serrano
Think about the last time you purchased a product. Did you consult an advertisement you saw online or did you read product reviews on a trusted blog?
If you’re like most consumers, you probably consulted a review or blog. In fact, 77 percent of online shoppers consult ratings and reviews before making a purchase. Additionally, 80 percent of online shoppers expect businesses to be active on social media.
There’s no doubt that social media has changed the way people make purchasing decisions. To learn how you can use social media to nurture your sales funnel, check out the following tips:
1. Create awareness.
Brand visibility and engagement is critical to increasing online sales. Build awareness of your business by building a presence on social platforms your customers use on a daily basis. It’s also important to create compelling social content and even launch social ads.
2. Spark interest.
Once you’ve created awareness of your brand on social media, you need to build a community. To do this, provide valuable content for customers that will spark their interest in your brand.
There are a number of tools to help you create and schedule social media content for your brand. For example, brands can use Hootsuite or SproutSocial to schedule social media updates. This will ensure your brand is continuously engaging with its community.
3. Produce lead conversions.
One of the most important elements of producing sales is converting website visitors into loyal customers.
To produce conversions, publish long-form content, create ebooks, or host giveaways. By providing this type of content, you’ll attract more people to your website and turn them into customers.
4. Generate sales.
After creating new leads for your business, find ways to keep customers interested in your product. Send weekly newsletters with product updates and promotions, and create valuable blog content.
5. Build loyalty.
Brand loyalty is not only important for boosting repeat business, but it will also help you generate new customers as well. To create loyalty, continue to incentivize your followers with product promotions and offer them new content. This will make them feel like they’re part of a community and valued by your business.
Social media is a powerful tool for boosting sales. To learn more about the different ways social media can be used to nurture the sales funnel, check out the infographic below:
