Guest Post: Ivan Serrano
You have a problem. You’re an industry rockstar, yet no one knows about your brand or product. Unfortunately, you haven’t taken advantage of the content marketing tools available that can help you amplify your amazing brand.
Research shows 20 to 30 percent of content marketing budgets are allocated to content creation. However, 70 to 80 percent of content marketing budgets are allocated to amplying content. This means there is a huge opportunity for brands to do more to promote their content.
If you’ve been struggling to amplify your brand through content marketing, there are a few things you can do to outperform your competition. Here are four tips to get you started:
1. Think beyond content creation.
While strong content is essential to any content marketing strategy, there are a few things to remember when creating a content marketing strategy.
For example, factors such as brand awareness, links, and sales are essential to your content marketing strategy because they determine your brand’s reach. By paying attention to these factors, you’ll develop stronger content for your brand.
2. Understand your audience.
If you want to stand out in your industry, you’ll need to create content for your audience that already exists.
Think about where your audience goes to get information and who they trust and admire. These factors will help you create content that gets noticed by the right people.
3. Connect with influencers.
To amplify your brand to the next level, it’s essential to build relationships with influencers in your niche. By building these relationships, you’ll build a community of brand advocates who will consistently promote your brand.
4. Create a variety of content.
Finally, if you truly want to create and promote rockstar content, take advantage of the best platforms for your brand. For example, you can create a company blog, promote content on social media platforms, or create targeted Facebook ads. These tactics will help you reach more people who are interested in your business.
There are a number of ways you can use content marketing to amplify your brand. To discover how you can get your brand noticed online, check out the infographic below:
