I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had […]
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There’s No Branding Off Switch
There’s No Branding Off Switch
If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]
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How To Use Public Speaking As A Lead Generator
How To Use Public Speaking As A Lead Generator
Public speaking is a great way to build awareness for your brand, generate leads and increase your expert profile.
Public speaking is not a natural thing to do. Standing in front of groups of strangers is enough for some people to lose their cookies. I […]
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Say What?
Say What?
What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a Linkedin profile recommendation is […]
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Are You Holding You Back?
Are You Holding You Back?
Is your brand continually evolving? Are you always watching for tools and education to put more opportunity in your cross-hairs? Just last year I fine-tuned my website. I really thought the look and functionality was exactly what my brand reflected. In the year or […]
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You’ve Been Voluntold!
You’ve Been Voluntold!
If you’re anything like myself – you do a great deal of local networking. At least two or three days a week, you might run into me at some event or another. Some are professional groups where my target customers lurk and others are […]
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Ed Roach on Talk To Derek Show!
Ed Roach on Talk To Derek Show!
Great interview with yours truly on the “Talk To Derek” show produced locally. Check out the video!
Derek has begun what he hopes will be a well received business forum.
Here’s What’s In A Great Marketing Tool Box…
Your brand is anchored in what differentiates you. Without that differentiator, you have to fall back on image or (god forbid) price. A good number of small businesses think to raise the bar they have to changes their logo, update their image and refresh […]
Great or Safe – You Can’t Be Both!
I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help but think that reflects badly on their brand. The client is retaining them based on their professionalism in the […]
The Web Killed The Trogan Horse Brand
Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their advertising portrayed them was all the contact the public had with the companies they bought from. With this in mind a company could say […]
