Where would sales be without marketing, and vice versa? After all, one would have little to do without the other. You would think that these two would go together hand-in-hand like bread and butter, but more often the opposite is true. The sales team […]
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How to Bridge the Gap Between Your Marketing and Communications
How to Bridge the Gap Between Your Marketing and Communications
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That’s Not What I Heard You Say
That’s Not What I Heard You Say
With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, “Do You want a banana muffin?” But when I went to reach for one, she said excitedly, “What are you doing?!” “Getting the muffin you offered,” I […]
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How To Stop Selling and Start Educating.
How To Stop Selling and Start Educating.
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would appear that selling is […]
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How Temptation Can Hurt Your Brand
How Temptation Can Hurt Your Brand
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
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How To Develop Anxieties That Boost Business.
How To Develop Anxieties That Boost Business.
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient – you know – in how their product is made. Sometimes it’s that they’re […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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Is Your Brand Living Someone Else’s Life?
Is Your Brand Living Someone Else’s Life?
A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are […]
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Only 4 Weeks to Bob Proctor’s Next Matrix Event!
Only 4 Weeks to Bob Proctor’s Next Matrix Event!
This past May I had the pleasure of being invited to participate in Bob Proctor’s (from The Secret” fame) event – The Proctor-Gallagher Matrix in Toronto. I was part of an expert panel doling out advice to participants who signed up for […]
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Appearing To Do The Right Thing is The Wrong Thing in Branding
Appearing To Do The Right Thing is The Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They supposedly embrace social media and pretend to get the benefit of the web. They absolutely want their customers to 
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The Shark Tank Formula For Startup Success
The Shark Tank Formula For Startup Success
Most of us have seen ABC’s Shark Tank, where Mark Cuban, Daymond John, Barbara Corcoran and a group of other massively successful business “sharks” weed out entrepreneurial contestants and ultimately decide whether or not their business pitches are worth an investment.
Since the […]
