A brand is a far reaching thing. It involves more than just the obvious. A good many businesses have brands that are less than they ought to be. They’re not the kind of company to take bold moves and create a unique experience. I […]
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Why I Find Branding An Inspiring Activity
Why I Find Branding An Inspiring Activity
When you do what I do for a living you regularly see activities that businesses are involved with to bring good fortune their way. All are valiant efforts to resonate with their audience.
One customer of mine (John Mill) is in the […]
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4 Reasons Why You should Consider Tradeshows to Promote Your Business
4 Reasons Why You should Consider Tradeshows to Promote Your Business
Guest Blogger: Tim Brown.
Tradeshows different from typical exhibitions wherein the audience is comprised of the general public. Many businesses participate in tradeshows because those are opportunities to interact with other companies and to target prospective investors or business partners.
It is not surprising that tradeshows […]
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Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
Brand Strategically: How To Tell When Your Graphic Designer Doesn’t “Get” Branding
There’s a great deal of discussion these days in regard to branding and re-branding. Typically branding is seen to be the domain of the big players in the marketplace. But what was formerly thought to be only available to them is now available […]
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Objects May Be Closer Than They Appear!
Objects May Be Closer Than They Appear!
I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to […]
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How Small Brand Awareness Works
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an expert’s panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience. […]
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Place Brand Logo Puffery
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretence that their logo is their brand. It is their belief that a new logo and tagline will […]
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How To Make Brand Difference Sell For You.
How To Make Brand Difference Sell For You.
I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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Embrace The Limb
Embrace The Limb
Considering all the words I write on branding, essentially all I’m saying is that if you’re not playing, you’re losing. That’s not to say that you’re not successful, but that you’re not being the best you can be. You’re losing ground to your competition. […]
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The Convenient Entrepreneur
The Convenient Entrepreneur
according to Webster’s dictionary one who undertakes a business venture, taking both control and risk.
I would add to that – a commitment to one’s vision or dream. When you decide to put up that shingle, you’re making a promise to yourself and your […]
