Monthly Archives: March 2007

Blogcasting – the high ground in B2B blogging

Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.

Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]

Stephen Colbert takes a shot at Windsor


On a recent Colbert Report show on the Comedy Channel, Colbert in his rant called, “The Word” was referring to some of the worst places on earth and the title, “Windsor, Ontario” came up on the screen. OUCH!

It would be […]

Bloggcasting – the social media high ground

Smart companies are embracing blogging strategies to deliver their brand messages to a growing audience that is increasingly sophisticated in their desire for media rich content.

Your customers can enjoy the immediacy of blogs and the accessibility to your company with their ability to […]

How to improve your trade show presence!

If you are an industrial business, you have had your share of participating in trade shows. You probably agonized over your booth and offerings. Over the years we have advised clients on how to improve their presence at a trade show by using differentiation […]

Great salesmen, lousy brand image!

I have been investigating sales training recently and it absolutely floors me how these very successful people have such amateur brand images. I am left wondering – given the amount of success these folks have enjoyed – how much money are “they” leaving on […]

Help yourself to brand analysis!

I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]

Where do you stand on sales training?

You have decided that you are willing to investigate sales training – which method did you find more effective? Some friends are saying that one-on-one sales coaching is very beneficial. Then another prefers a sales process to keep them on track. I am assuming […]