PLACE BRANDING.
Are you looking for that magic bullet that will reinvigorate your community and attract investment? Direct your attention to place branding. Like corporate branding, place branding embraces positive experiences to lure and win site opportunities, for communities around […]
Employees and suppliers are often over-looked as advocates of your brand. Both have a vested interest in your success. Here is an idea that will nurture their love for your brand.
Give Back Bucks!
Have some paper money printed up that […]
Publicity – it is seen as free advertising. Everybody wants positive publicity. Wouldn’t it be great if you could control publicity?
Well you can.
There are two ways to get publicity that you can do today that has a good […]
Every week I email several hundred companies my FREE branding tip of the week called, “Ed Roach’s Two Cents Worth.” For a taste, take a look at this week’s installment.
For more like that, just sign up and start getting great tips every […]
So – you’ve decided it’s time to cast your own shadow. You are an entrepreneur at heart, and you’ve got the encouragement of family and friends. You’ve talked to an accountant and corporate lawyer. You signed a lease on a great new office, and […]
Differentiate or die – stand out from the crowd – swim free from the sea of sameness, these phrases are the mantra of the modern branding mind set. You and I know that they are true, but their implementation is […]
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It is currently in it’s 56th issue. It contains a feature […]
We are all consumers. Our motivation for purchasing has been studied from every possible perspective. Two avenues of purchase I find intriguing are pleasure and pain. An example of this would be upgrading my Mac because it is too slow. […]
