Guest post: Ivan Serrano
Think about the last time you purchased a product. Did you consult an advertisement you saw online or did you read product reviews on a trusted blog?
If you’re like most consumers, you probably consulted a review or […]
-
5 Ways To Use Social Media To Nurture The Sales Funnel
5 Ways To Use Social Media To Nurture The Sales Funnel
-
Hellmann’s vs Just Mayo
Hellmann’s vs Just Mayo
My interview on the Charles Adler show on AM680 CJOB in Winnipeg. We are discussing the mayonnaise controversy between Hellmann’s and Just MAYO.
-
Brands Have Lots To Say But Only One Mouth To Say It With.
Brands Have Lots To Say But Only One Mouth To Say It With.
Brand messages. They’re an important part of branding your company.They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers. They define your positioning. Positioning that hopefully resonates with customers […]
-
What You Can’t Afford to Miss When Budgeting for Your Startup
What You Can’t Afford to Miss When Budgeting for Your Startup
We all know the importance of implementing an effective budget and staying within its means in order to achieve success and embrace our bottom line. When budgeting for our startup, there are many challenges, and more importantly, some overlooked line items that can have […]
-
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
How many times have you heard that one or similar stories to it? Such and such a rock star, movie actress or mega-mind was born here, they attended university or did their internship here. As if to say being from here had a role […]
