Consistency. Say it 3 times.
Consistency in your brand is something a lot of small companies pay very little attention to. From time-to-time I speak to start-ups about taking their brands seriously from the outset. There is nothing more aggravating than to see a new company whose exterior signage […]
Target brands new years in Times Square
Did anyone else notice that Target put their brand logo on confetti that was dropped in Times Square?
I noticed it, the other day in a photo showing the guys who tested the confetti for air worthiness. Very cool.
Ed
Creativity takes guts.
A lot of businesses today are lead by individuals whose parents sheltered them and provided everything for them. Let them live at home far too long etc. They never had to work hard for much, they follow the leader.
To do something different in your […]
Beat your competition with boldness!
The following is a response I gave in a blog on small business branding. Their attitude towards branding was correct, but I took issue with their answer to a question about how to differentiate a company from the competition. The example company was a […]
Don’t copy your competitor.
This afternoon I passed no fewer than 4 trucking company semi’s all sporting corporate logos that had a swish icon. They were either horizonal or vertical, red or blue. I’m sure if we check back with each of these companies, […]
Do you have a problem with the brand of ‘brand?
As discussed in a previous post regarding the meaning of brand, I wonder sometimes that perhaps the brand of ‘brand’ is weak and maybe it could use significant strengthening. Graphic Design and Advertising professionals are probably most at fault for mis-interpretting the brand as […]
Newsletter Blogs replacing email newsletters
This more a comment on blogging replacing e-mail newsletters. Currently I’m on my 30th issue of an email newsletter that I send to accepting companies. While surfing the other night I came across an article which stated a belief that RSS feeds (BLOGS) will […]
What is a brand anyway?
It amazes me when I speak with heads of companies how much they misinterpret the term brand, when it relates to their corporate brand. They basically believe it to be strictly the logo and perhaps the marketing material.
This is where the education starts. […]
