How to improve your trade show presence!
If you are an industrial business, you have had your share of participating in trade shows. You probably agonized over your booth and offerings. Over the years we have advised clients on how to improve their presence at a trade show by using differentiation […]
Great salesmen, lousy brand image!
I have been investigating sales training recently and it absolutely floors me how these very successful people have such amateur brand images. I am left wondering – given the amount of success these folks have enjoyed – how much money are “they” leaving on […]
Help yourself to brand analysis!
I have been developing a do-it-yourself version of my branding process. It was a daunting task as my process was initially developed with the assistance of a group of branding professionals and it’s effectiveness is due in part to my style of facilitating and […]
Where do you stand on sales training?
You have decided that you are willing to investigate sales training – which method did you find more effective? Some friends are saying that one-on-one sales coaching is very beneficial. Then another prefers a sales process to keep them on track. I am assuming […]
Are you up to re-branding?
You’re starting to hear it more and more in the business community, “We need to re-brand ourselves!” If this sounds like your current battle cry, ask yourself this question:
Am I really prepared to do what it takes to actually re-brand ourselves?
And with this […]
A new brand for Detroit!
The Detroit area has just released the results of a branding effort whose challenge was to brand Detroit AND surrounding areas. Crain’s Detroit Business has a good article on their efforts.
I think that they have done a good […]
Does it matter if you’re real?
This past week, I had lunch on two separate occasions with friends who are embarking on business ventures involving direct selling, (multi-level marketing, pyramid etc). One was trying to sell me, one was just updating me on his progress. What struck me was there […]
Can my blog help you?
My request for information regarding Windsor, gave me an idea: if there is a question you would like to post to my readers, let me know and I will post it for you. Thanks.
Have you ever heard of Windsor, Ontario, Canada?
This is an open question to all who visit my blog: Can you tell me what you know if anything about my city, Windsor, Ontario, Canada? All I ask is that in your response you tell me which city you hail from.
We here at […]
Help make the web safe for kids.
There is a good message circulating on the web right now that I thought I should help draw attention to. It is directed at porno sites that have have free content on the splash pages, allowing kids to view it. It is not aimed […]
