Help me welcome a friend to blogging…
An associate of mine, Marcia Hoeck from Toledo, Ohio has joined us in discussions on branding. Her “temporary” blog is at: Brands That Connect. I’ll update this link when she launches her official site soon. Marcia and I are charter members of a […]
Please, PLEASE do my poll!
I get regular traffic to this blog every day. Why don’t they fill in my poll? I thought it would be a no brainer. Are people afraid of polls? Blogging by their nature gives opinion a place to breed, so why not give my […]
How to take your online brand image to another level.
Your online brand. It’s a heady challenge. Many small companies do not take their web presence as serious as they should. Many view that presence in the simplest of terms. It is just a digital representation of their printed brochure. No matter what industry […]
BLAST! A Free Card Directory
Check out this site if you are interested in some FREE advertising: bla.st Essentially you upload a business card size ad that links to what ever you like and it really is free. Promote them like I’m doing here and they will upgrade […]
The Elusive USP.
The USP. It is probably the lead in the branding show. It takes a great deal of careful consideration. Every time I take on a focused brand project, it crosses my mind – “I wonder what USP we will develop?” […]
Are your brand values real?
Many times when I facilitate a focused brand session on corporate brand values, I am asked what the true relevance of the values are. After all they appear to be just words that make us look good. Of course at the out-set they may […]
Have you got any effective networking techniques?
I’m working with a group of professionals who wish to re-define how they network. Does anyone out there have any interesting techniques they use to build and do business in a network environment? If so can you post them here for all to benefit […]
Networking with Respect.
This past week I had a telephone call from a contact from a networking group I belong to in downtown Detroit. I had only met him once and then he moved to another chapter several months ago. It was more or less an introductory […]
5 seconds can hurt your brand!
In a recent web use survey regarding shopping sites, Juniper Research found that 75% of 1,058 people said that they would abandon a website if it took more than 4 seconds to load. So I guess if you are an e-commerce site give […]
