I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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How Graphic Designers Are Missing The Boat On Branding!
How Graphic Designers Are Missing The Boat On Branding!
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.” […]
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5 Steps To A Better Brand
5 Steps To A Better Brand
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
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Mastering the Art of Healthy Business Relationships
Mastering the Art of Healthy Business Relationships
10 Don’ts that Destroy Life-Changing Connections at Work
Let’s face it, business relationships can be tough and some even adversely impact careers and the bottom line. Although relationships are a fundamental aspect of the human experience, our dealings with co-workers and superiors as well as […]
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My self-investment = self-confidence rant!
My self-investment = self-confidence rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had […]
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Say What?
Say What?
What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a Linkedin profile recommendation is […]
It’s Not A Book, It’s A Brochure!
If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
101 Branding Tips Book Signing Tomorrow!
Share this with any friends who are in business.
I have a 101 Branding Tips book signing TOMORROW – FRIDAY (Oct 26) University of Windsor Small Business Centre opening. The Centre is giving away a free book every half […]
Is Your Brand Believable?
I’m struck lately by large companies who say one thing but clearly speak out of the other sides of their mouth. It strikes me that some PR person or ad agency is advising them to put a great […]
