I read an interesting blog today. The author felt that using differentiation as a brand strategy was misguided. He felt that being different wasn’t enough considering that many people purchase things based on a commitment in their minds. Being different wasn’t enough of a […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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How To Avoid A Weak Brand in a Post-Patent World!
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.
Have you given any thought to […]
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Start Your Conversation with Confidence.
Start Your Conversation with Confidence.
I just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were teaching graphic designers how to drive profits by building brands for clients before any design work is done. Our audience was graphic […]
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Who Do You Think You Are?
Who Do You Think You Are?
As we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand? All good questions […]
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5 Easy Steps To A Better Brand!
5 Easy Steps To A Better Brand!
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
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How Graphic Designers Are Missing The Boat On Branding!
How Graphic Designers Are Missing The Boat On Branding!
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.” […]
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Mastering the Art of Healthy Business Relationships
Mastering the Art of Healthy Business Relationships
10 Don’ts that Destroy Life-Changing Connections at Work
Let’s face it, business relationships can be tough and some even adversely impact careers and the bottom line. Although relationships are a fundamental aspect of the human experience, our dealings with co-workers and superiors as well as […]
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There’s No Branding Off Switch
There’s No Branding Off Switch
If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]
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5 Steps To The Motherlode!
5 Steps To The Motherlode!
That next telephone call or email could be the mother lode of opportunities. If you’re anything like myself, you’re fiercely proud of what you’ve accomplished to date. The relationships built over the years have not only delivered happy customers but rewarding business friends that […]
