ed roach. branding

Conquer Your Fears!


Every one of us has fears we’d love to conquer. Is it a fear of the water? A fear of heights? How about public speaking – does that get you spooked? Fear keeps us from reaching our fullest potential. Let’s […]

Read Any Great Books Lately?


If you’re like me, I always have two or three books on the go. I’m always looking to improve myself. One business classic I’m reading is Dale Carnegie’s How to Win Friends and Influence People. Originally written in 1937, Carnegie’s […]

Double or Nothing!


Your business card is a simple and effective tool in sales. That little 3.5″ X 2″ message can make or break your first impression. How much importance you put on it will make you money or leave it behind. Your […]

Write Your Way To FREE Publicity.


Publicity – it is seen as free advertising. Everybody wants positive publicity. Wouldn’t it be great if you could control publicity?

Well you can.

There are two ways to get publicity that you can do today that has a good […]

Small Business Branding Interview

In case you are unaware, I also write weekly for Small Business Branding, and they honoured me with the first in a series of interviews with their business writers. You can find it here. We will also being doing podcasts in the […]

Forget The Logo, It’s The Brand That’s Costing You Money!

To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]