Networking is an important part of my marketing activities. Recently I was asked to participate in an experts’ panel in the Softech Alliance Network’s Dragon’s Den Event. The format was that the assembled audience of roughly 250 IT business professionals […]
Panel Networking
Guanxi. Branding’s Chinese Brother.
Guanxi is a Chinese word that essentially describes a deep relationship between two people usually outside of the family unit. In the business world it has great importance and if you are contemplating doing business in China, you’d be […]
How To Make Your CEO Brand A Leader.
What exactly is a CEO anyway? According to best selling author Warren Bennis in his book, “On Becoming A Leader,” he sums it up this way:
“All leaders have four essential competencies. First, they are able to engage others by […]
The Brand Copycat Podcast
This audio episode of Ed Roach’s Two Cents Worth discusses why you should avoid copying the competition.
Brand Positioning Podcast
I hope that you enjoy this episode of audio podcasts which features a discussion on the importance of brand positioning.
Group Love On Linkedin
A great place to get questions answered or meet plenty of potential leads and resources is Linkedin..The one frustrating thing though is that the site is deep and complicated. Many of my colleagues continually complain that they don’t know […]
Personal Branding Event Strategy
Every business person gets invited repeatedly to events for everything ranging from charity fundraiser, to industry trade show, networking events and organization mixers. Many of you reading this absolutely refuse to attend for any number of good reasons. I’d like […]
Why A Budget Brand Comes At Too High A Price!
At a recent event I had numerous exchanges with owners of businesses not unlike many networking opportunities. Of the dozen and a half business cards that I took back to the office with me I would have to say only […]
7 Reasons Why Sales People Love Uniquely Positioned Brands
Sales people are on the front line of any business. They get the crap when things go south, and they get praise when all is well. They are typically at odds with the marketing department, because they are not part […]
Brand Perception versus Brand Reality
Is your brand in tune with the reality that is the minds of your customers? If you’re finding that customers have the wrong impression of your company then this is something that you are going to want to address. The […]
