For most of us obligated to attend business meetings and/or workshops, these events can be looked on as somewhat unproductive, lengthy, wordy and generally boring, but in this age of technology we are now able to add another negative aspect to these meetings/workshops… the […]
Survey Your Team
Now is a great time to take a closer look at your team to see where your brand lies in their eyes.
By team I mean stakeholders such as employees, suppliers and customers. Survey each of these three groups and […]
Make Print Interactive With Your iPhone
How cool and powerful is this? Just put a 2D barcode on your print materials and using the camera function on your iPhone scan it and be taken immediately to your website or anywhere on the web. The […]
Which One Are You?
Watching a show on television that was featuring businesses who struck gold through Oprah, I was struck by one in particular. The logo on their building was different from the one on their door which was different from the one on their packaging and […]
Strengthening Brand America
A terrific interview with America’s leading place brand expert, Ed Burghard. Ed discusses place branding and its unique attributes.
If place branding is of interest to you, then you will definitely appreciate Ed’s views on the subject. His opinion on branding mirrors my own. […]
How To Find An Audience For Your Brand.
Finding an audience for your brand to speak to takes a considerable amount of fortitude. First you have to determine who that target is and secondly discover where they hide out. Once you find their hot spots, you have to keep in mind the […]
Back From MOOB
MOOB stands for Mind Our Own Business. It is a mastermind group that I’ve been part of for going on seven years now. We are made up of business owners: Marcia Hoeck/Grosse Isle Michigan, Marcia McMIllen/Covington Kentucky, John Norman/Chicago Illinois,
Van Heusen, Dressing For Brand Success
Van Heusen roots go back well over a century. Innovation and insight having played a large role in it’s continuing success starting g with its self-folding collar in 1929. Today the company owns and distributes many of the top selling world brands such as […]
Commitment To An Idea
Well, as you can see from all the short post-links to Brand Booster 21, Vera Raposo and I are finally finished with the series over at her blog: Small Business Branding. One thing that I learned was that 21 days flies by. When […]
