Today’s session is on Validating the work done to date.
DAY FIVE: Brand Booster 21
Today’s session is about your Brand Promise.
DAY TWO:Brand Booster 21
Today’s session article is about assembling your branding team.
DAY ONE: Brand Booster 21!
Today is day one of Brand Booster 21 over at Small Business branding.com. Authored by Vera Raposo and I to help small to medium sized business to focus their brands and give them a leg up on their competiton. It’s free and and […]
Financial Benefits of Branding.
I spoke to a group of CFO’s in Ann Arbor Michigan a few years ago on the benefits of branding. This group didn’t care about marketing benefits but only how branding can save money. Bottom line.
Number one – consistency. How the brand image […]
You Too Can Partner in You Tube.
Using video, create a channel on the popular video site, You Tube. Whether you manufacture something or have some great case histories to share, use a You Tube channel as your delivery vehicle. Join forces with a complimentary company and […]
Marketing Using Direct Mail – Online and Off.
OFF-LINE:
Direct mail takes on any number of forms. I utilize a mini portfolio with inserts that fit into a shirt of jacket pocket and full color postcards. My clients use vehicles such as 9″ X 12″ portfolios (folders), four page full color sales flyers, […]
Use The Web Domain As A Marketing Tool
Do you want to take advantage of something in the marketplace that resonates with your target audience. A great example of this is the green movement. You may also have developed a unique process, that you’d like to promote. […]
Hey! I Think They’re Getting It.
More and more clients are beginning to realize the relevance of building their expert profile online and benefiting financially from their efforts. I am getting increasing requests to help entrepreneurs start blogs, make their web presence more valuable to visitors and develope tools to […]
Brag! Brag! Brag!
All our Moms told us that it’s not nice to brag. Well it’s about time you start (I’m sure your Mom won’t mind).
Don’t just assume visitors to your website, or readers of your promotional materials will understand all your […]
