I got a great compliment this week over at Business Week. I just happened to be on their blog and commented on how I handle personal presentations. Shirley Brady, their Community Editor contacted me asking if I wouldn’t mind them putting me on […]
Raising the profile of product: YOU!
If you happen to be in the service industry, chances are your brand product is you. You are the sole provider of the service and as such you are also the brand. Even if you go by another name, it […]
Great salesmen, lousy brand image!
I have been investigating sales training recently and it absolutely floors me how these very successful people have such amateur brand images. I am left wondering – given the amount of success these folks have enjoyed – how much money are “they” leaving on […]
