We all know the importance of implementing an effective budget and staying within its means in order to achieve success and embrace our bottom line. When budgeting for our startup, there are many challenges, and more importantly, some overlooked line items that can have […]
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What You Can’t Afford to Miss When Budgeting for Your Startup
What You Can’t Afford to Miss When Budgeting for Your Startup
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Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
How many times have you heard that one or similar stories to it? Such and such a rock star, movie actress or mega-mind was born here, they attended university or did their internship here. As if to say being from here had a role […]
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How to Bridge the Gap Between Your Marketing and Communications
How to Bridge the Gap Between Your Marketing and Communications
Where would sales be without marketing, and vice versa? After all, one would have little to do without the other. You would think that these two would go together hand-in-hand like bread and butter, but more often the opposite is true. The sales team […]
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That’s Not What I Heard You Say
That’s Not What I Heard You Say
With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, “Do You want a banana muffin?” But when I went to reach for one, she said excitedly, “What are you doing?!” “Getting the muffin you offered,” I […]
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How To Stop Selling and Start Educating.
How To Stop Selling and Start Educating.
I’ve just completed a workshop teaching branding to graphic design firms from Canada and the United States. As part of that training, confidence in selling is a crucial element in delivering branding to their customers. On the surface it would appear that selling is […]
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How Temptation Can Hurt Your Brand
How Temptation Can Hurt Your Brand
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
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How To Develop Anxieties That Boost Business.
How To Develop Anxieties That Boost Business.
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient – you know – in how their product is made. Sometimes it’s that they’re […]
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Is Your Brand Living Someone Else’s Life?
Is Your Brand Living Someone Else’s Life?
A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are […]
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Gawd Brand It!! Do As I Say Not As I Do!
Gawd Brand It!! Do As I Say Not As I Do!
I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that […]
