When you listen to the popular media and the topic of branding comes up, they are more times than not discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that […]
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You’re Stuck in a Rut -That’s How I See It Anyway.
You’re Stuck in a Rut -That’s How I See It Anyway.
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How To Avoid A Weak Brand in a Post-Patent World!
How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good.
Have you given any thought to […]
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Start Your Conversation with Confidence.
Start Your Conversation with Confidence.
I just returned from a successful workshop in San Diego where I facilitated (with a friend Marcia Hoeck). We were teaching graphic designers how to drive profits by building brands for clients before any design work is done. Our audience was graphic […]
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What Is Your Brand?
What Is Your Brand?
Some say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your brand is your reputation. Every touch point in your company has an impact on your brand.
Branding is about the business and how a business […]
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Small Business and Branding
Small Business and Branding
When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street. Most have a mistaken understanding that […]
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Who Do You Think You Are?
Who Do You Think You Are?
As we head into the new year, do you have a clear understanding of your own personal brand? Are you aware of what the perception on the street is of you? Does your personal brand reflect consistently with your business brand? All good questions […]
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How to Build an Army of Brand Advocates out of Your Satisfied Customers
How to Build an Army of Brand Advocates out of Your Satisfied Customers
Business-to-Business (B2B) buyers value the reviews of their peers, and the majority look to friends or other consumers for advice on what to purchase. In fact, a 2012 Google Study found 60 percent of B2B buyers seek out peer reviews before they decide […]
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5 Easy Steps To A Better Brand!
5 Easy Steps To A Better Brand!
One:
Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value […]
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Is Your Brand The Needle In The Haystack?
Is Your Brand The Needle In The Haystack?
How’s business these days?
Do you feel like the preverbal needle in the haystack. The right customers just aren’t finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the […]
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Graphic Designers! How To Make $20K to $50K on Your Next Branding Project BEFORE You Even Start Designing Webinar!
Graphic Designers! How To Make $20K to $50K on Your Next Branding Project BEFORE You Even Start Designing Webinar!
This webinar is NEW content. If you attended our September 10th Branding Mistakes webinar sponsored by HOW Magazine, this webinar is the next step.
For years, you’ve probably been neglecting a key area of business that could be bringing a significant stream of income into […]
