Increase Brand Recognition With An Icon
What do the MacDonald’s, Nike, Apple, KFC and Allstate brands have in common?
VISUAL BRAND ICONS.
Brand icons are sensory symbols that represent the corporate brand. As they say, “A picture is worth a thousand words.” You are better able to remember […]
Job Hunting With A Personal Brand
Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]
Light A Flame Under Your Leader Brand!
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Opt-in Email – The Perfect Crop!
Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]
Share Your Expertise And Build Leads.
The hardest realization for any small business person is to come to grips with the fact that they are experts in a given area. It’s not that they don’ t think that they are knowledgeable in the category; it is […]
Are The Two Faces Of Your Brand Teasing You?
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
Branding Relevance to Recuiters and Graduates
I had a terrific article sent to me from a Colleague entitled: “Recession Can Be A Gift Horse To Recruiters/Graduates” by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further […]
Interruption/Permission Synergy
A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:
Andee,
Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]
Create Your Own Market!
Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I’d say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. […]
Business Books – 75% Filler?
It’s just my observation, but I feel that most books on business are essentially 75% filler. What I mean by this is that every author has a great premise and they get their point across in the first few chapters. But once that is […]
