Comply or DIE!
Differentiate or die – stand out from the crowd – swim free from the sea of sameness, these phrases are the mantra of the modern branding mind set. You and I know that they are true, but their implementation is […]
My Newsletter Is Available On Your Mobile!
My FREE monthly eNewsletter, “USEFUL INFORMATION” is available on your mobile phone right now. Just go to my information signup page and request the the FREE Newsletter.
It is currently in it’s 56th issue. It contains a feature […]
Do You Purchase For Pleasure or Pain?
We are all consumers. Our motivation for purchasing has been studied from every possible perspective. Two avenues of purchase I find intriguing are pleasure and pain. An example of this would be upgrading my Mac because it is too slow. […]
My Opinion Super-Sized!
I’ve put together a two volume collection of all my articles over the past 2 1/2 years. Every now and then I get requests for articles I’ve written and so that has inspired this collection. I’m offering both at […]
Looking Back For Business
We are always looking ahead for new business. Wondering what is over the horizon. One often over-looked direction for new business is behind you.
I’m talking about your legacy clients or past customers. The folks you did business with as […]
Is The Internet Undermining Brand Profit?
I’ve been reading opinion online that suggests that the internet by it’s nature is undermining the brand and by extension reducing profits of companies. Before the internet allowed people to search for goods and services globally, there was less downward […]
Co-operative Networking IS Smart!
If you’re smart, you’re looking into promoting yourself online using html email. You know, that’s email where you send a graphic instead of just text. The graphic also has the ability to link to other locations. Perhaps to your website […]
I’m Quoted On "Online Branding" Story
Check out today’s article in the Windsor Star (Windsor Ontario, Canada) on branding yourself online.
Pump Up The Volume!
One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and […]
How To Use Compliances To Beat The Competition.
Compliances – those nasty regulations that are imposed by business associations and the governments can actually be used to your advantage. The notion is to develop your own self-administered compliances and market them as differentiators. Drop by my compliance blog, Compliance Brander to […]
