Have Friends – Will Travel!
What do you do when you are offered an opportunity, but you are unable to fulfill it? It would be a bad move to take it on then take the risk of fouling it up and damaging your brand. Sometimes our skill sets are […]
Ten Steps to Brand Power.
Let’s start with the assumption that you’ve done your homework and you’ve established a competitive strategy based on differentiation. Now here’s where we go next.
1. Develop a logo that inspires your audience adopting a palette that sets you apart.
2. Use the corporate palette through […]
Newsletters made easy.
I know of many companies who have had the best intentions to start distributing a newsletter but failed after the first one simply because they take so much time to assemble content. This doesn’t have to be the case anymore.
My newsletter
Good Will Invoice (Smart Idea!)
This is just a great and simple one that I picked up from a client yesterday during a branding session I was facilitating with them.
Essentially it boils down to keeping track of all those little favors you do for customers through out […]
The customer is always right!
What is it they say – “If it wasn’t for the customers, business would be a joyous thing!” Have you ever wondered what your customers think of you and thus by extension -your brand? If you are addressing your brand strategy correctly, you are […]
Expanding your brand and earn income from the web
I came across and interesting new blog called, W Revenue Dot Com. The author is guy called Scott Wainner. What I like about this guy’s opinion is his straight forward attitude. I’ve read countless articles and opinion on making money on the web […]
5 Better Mousetraps!
We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
5 Better Mousetraps!
We humans are an amazing species and Western civilization in particular, having embraced capitalism, spends every waking hour in the pursuit of achievement. We are always trying to improve our lot in life and to accomplish this goal, we rely on advertising.
We are […]
What Risk Zone does your brand occupy?
In our daily lives we encounter risk in many forms. These risks involve crossing against a light, driving to the grocery store or mowing the lawn.
Much of it is minor stuff compared to risks we encounter in the […]
Does this brand taste as good as it looks?
A client referred me to Sprinkles Cup Cakes this morning.I have to admit I am very impressed with the sense of design to this product. I understand that it costs about $3.25 per cupcake. They come in individual boxes. The boxes are […]
