When sales people don’t sell…
What happens when sales people don’t do what they have the skills to do? When economies are good and businesses are humming along, many sales people joke that products sell themselves. But once the economy catches up and sales numbers […]
What is your Impression of Graphic Designers?
Graphic Designers. They are the talented people who bring your marketing materials to life. They are the people responsible for selling your products or services from a visual perspective. They are communications experts.
Those are my words. How do you feel towards graphic designers? What […]
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on […]
10 Key Questions to consider in Developing an Effective Brand Logo.
My background is that of a graphic designer. Being in the industry for over 25 years, I have developed several hundred logos. As a matter of fact it is something I never tire of doing. After all of that time […]
Compliance Branding
For a lot of companies who ship cross-border, handle dangerous commodities, or have a manufacturing facility to name a few must adhere to certain compliance regulations. These compliance issues assures your customer that they are not exposed when they do business with you. As […]
How email can cost you business!
At the risk of sounding like a Ludite, I believe that technology can be a hinderance to effective business practices. I believe being in your customer’s face is more important than responsive email. The web while a massive benefit to […]
Pain Points Determine Your Need for Help.
I came across a great list of branding pain points that may assist you indetermining when to call in a branding professional. This excellent list was assembled by Derrick Daye from “Branding Strategy Insider”. Derrick is a fine associate of mine who has […]
David Airey’s link for now
Follow this link to David Airey’s Graphic Design blog.Enjoy again.
David Airey was Robbed!
David Airey, a fine Graphic Designer from Scotland recently had his domain stolen from under his nose. Now if you go to DavidAirey.com all you will find is a sponsored link page instead of the great blog he’s been building for quite some time […]
David Airey was robbed!
David Airey, a fine Graphic Designer from Scotland recently had his domain stolen from under his nose. Now if you go to DavidAirey.com all you will find is a sponsored link page instead of the great blog he’s been building for quite some time […]
