5 Tips To Branding A Powerful Presence.
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the […]
How to Compete with FREE!
Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!
A company I have an association with tried their hand at using those cheap logo factories on the […]
Small Business Branding Interview
In case you are unaware, I also write weekly for Small Business Branding, and they honoured me with the first in a series of interviews with their business writers. You can find it here. We will also being doing podcasts in the […]
Forget The Logo, It’s The Brand That’s Costing You Money!
To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]
Do You Have A Magical Brand?
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking […]
‘Shroomming is NOT a Spectator Sport!
I attended an interesting annual general meeting of the Canadian Mushroom Association in Toronto. The speaker’s presentation was promotion oriented. I was very impressed with the marketing efforts of the CMGA. They had assembled an excellent media program involving […]
20 Questions To THE Perfect Customer!
We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good […]
How To Present Your Brand Professionally.
I can’t tell you how many times I’ve seen competent people stand up in front of an audience, speak intelligently, pick up their clicker and proceed to walk through a miserably amatuer digital presentation. I witnessed this exact situation in […]
Yap, Yap, Yap!
It’s time to start talking with customers.
Technology has made many of us lazy communicators. One of the things that makes a brand great is communication with your customers. You can’t have a relationship if you’re not talking. It’s not enough […]
What makes a great brand logo?
Before we even discuss any of the creative aspects of a logo let’s see how your logo works with your existing brand. Assuming you know what your brand values and personalty is, you are going to want your brand logo to reflect these […]
