I am in the middle of a discussion among branding professionals on the subject of brand values and when they should be established. My belief is that they must begin any branding initiative. The opposing view was […]
Slim Down For Success!
When your company goes to market are you doing it with messaging that spells out all the many services you perform? Is your marketing the king of the bullet point? I admit it certainly is tempting […]
Is Your Business Leary Of Facebook?
I’ll admit it – I’m not a fan of Facebook for business. I’d much rather Linkedin. At Linkedin, it “thinks” like a business environment. Everything is geared to making that connection and sale. Facebook, is way too personal for me. I really […]
10 Networking Tips I live By!
1) Don’t hand out a business card unless asked for one.
2) Get involved in committees. It provides the opportunity of showing your value.
3) Sit at a different location at each meeting. People are a creature of […]
Claim It! Own It! Now Promote It!
It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part (and I would argue) the most important part of your brand is your positioning. Where can your brand take the high […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a regular push mower. I was prepared […]
What’s Your Success With Social Media Been?
Social media – we read about how powerful it is, but I want to know what the reality is on the ground. Are you seeing any leads from social to speak of? Myself I see success with […]
What’s Your Success With Social Media Been?
We read about how powerful it is but I want to know what the reality is on the ground. Are you seeing any leads from social to speak of? Myself I see success with blogging and […]
A Simple Observation
Over time I have developed a bias regarding email addresses. As you can imagine, I get my share of subscribers and un-subscribers to my lists. When ever any of these actions happen, if the person has a generic address such […]
