Everyone wants to be on the first few pages of a Google search. You might consider search engine optimization (SEO), or a large online promotion.
What I’ve found to be very effective is blogging.
Blogging builds your expert profile and exposes your personal brand. […]
Don’t kid yourself, the competition is anxious to see your lifeless body behind them. Now is not the time to for a wait and see approach. Are your branding weapons locked and loaded? Now is the time to check your […]
Mike Michalowicz – the Toilet Paper Entrepreneur has a terrific post where he features the opinions of 68 individuals (myself included) on how to differentiate your business and stand out from the crowd. Bring a coffee, it’s a generous read.
Are you using a basic resume to get the attention of the HR person at a company you like to work for? Draw positive attention to yourself through your personal brand. Taking a page out of branding 101, build your […]
As the head of your company are you exhibiting the traits of a leader? You will command more respect if you position yourself as a definitive decision maker. Wishy washy gets you no points in the decision arena. […]
Now that you have your lure in place, ie: an eBook, or video, white paper – something of value to your audience, you are ready to make it available for FREE. If you are using an email service such as iContact or Constant Contact, […]
The hardest realization for any small business person is to come to grips with the fact that they are experts in a given area. It’s not that they don’ t think that they are knowledgeable in the category; it is […]
During the course of a consulting call this week, we discussed whether the face of the brand should be the individual or the company? It depends on what your overall goals are. If you are looking to build your expert […]
I had a terrific article sent to me from a Colleague entitled: “Recession Can Be A Gift Horse To Recruiters/Graduates” by Prof. Daniel Muzyka. The article outlines why companies should be showing more respect towards students because of their value to you further […]
A reply I posted to a comment from Andee Sellman, from One Sherpa, in regard to my article, “5 Reasons Branding Won’t Work” on Small Business Branding blog:
Andee,
Interruption marketing (if I understand your definition correctly) generates awareness and in many cases […]
