Increasingly small businesses lament the dwindling of their markets and the narrowing of their opportunities. From my perspective, I’d say the situation is a case of them allowing the economy to affect them instead of them affecting the economy. […]
Create Your Own Market!
Business Books – 75% Filler?
It’s just my observation, but I feel that most books on business are essentially 75% filler. What I mean by this is that every author has a great premise and they get their point across in the first few chapters. But once that is […]
5 Reasons Why Branding Won’t Work.
They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub – YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe in […]
Webinar Your Way To Closing!
Staying in touch with customers is very important for business development. Adding value to the relationship keeps them interested in your services. One way you can provide value is the use of web-based-seminars or webinars. Lets say that you sell […]
Is Your House In Order?
PLACE BRANDING.
Are you looking for that magic bullet that will reinvigorate your community and attract investment? Direct your attention to place branding. Like corporate branding, place branding embraces positive experiences to lure and win site opportunities, for communities around […]
Give Back Bucks.
Employees and suppliers are often over-looked as advocates of your brand. Both have a vested interest in your success. Here is an idea that will nurture their love for your brand.
Give Back Bucks!
Have some paper money printed up that […]
Comply or DIE!
Differentiate or die – stand out from the crowd – swim free from the sea of sameness, these phrases are the mantra of the modern branding mind set. You and I know that they are true, but their implementation is […]
Do You Purchase For Pleasure or Pain?
We are all consumers. Our motivation for purchasing has been studied from every possible perspective. Two avenues of purchase I find intriguing are pleasure and pain. An example of this would be upgrading my Mac because it is too slow. […]
Looking Back For Business
We are always looking ahead for new business. Wondering what is over the horizon. One often over-looked direction for new business is behind you.
I’m talking about your legacy clients or past customers. The folks you did business with as […]
Is The Internet Undermining Brand Profit?
I’ve been reading opinion online that suggests that the internet by it’s nature is undermining the brand and by extension reducing profits of companies. Before the internet allowed people to search for goods and services globally, there was less downward […]
