How Can Ed Help Your Business?
Branding isn’t just about your logo and slogan but involves every touchpoint your brand encounters. To explain branding, Ed takes away the word “brand” and replaces it with “reputation.” The perception on the street is your reality. With Ed’s assistance you can mold that perception.Over time every business experiences highs and lows. Some of your own making, others not so much. With these fluctuations, your brand begin to show wear. As the visionary for your company, one of your biggest responsibilities is to keep your brand on track. You must define your brand. Failing to do so will result in the competition defining it for you – and that is never a good thing. To move your brand forward you first have to understand where it sits right now – at this point in time. Then you have to be able to act on that reality and move your brand forward using differentiation as a strategy.
This is the first step to “Lead not follow,” with your brand. It’s time you raised the bar by taking your brand to the next level.
Ed helps your business accomplish this lofty goal by harnessing the essence of your brand and allowing it to resonate with your stakeholders. Whether he accomplishes this through his extensive proprietary branding process – “Brand Navigator,” or through his one-on-one consulting and coaching sessions, Ed’s value to you is his ability to think creatively and deliver clear points of differentiation that allows your brand to take a leadership position.
Don’t simply take our word for it, feel free to contact any of the satisfied customers show-cased on this site, or browse our testimonials.