Recently I had the opportunity to talk to an Aflac sales person. They marveled how the Aflac duck has put them on the map. Before said duck, nobody had even heard of them. Now just mentioning the name of the company gets people within […]
What do portable signs say about your brand?
You see them lining the roads of shopping plazas and commercial zones – portable signs. Some are lit from the inside while others are not. All use bold easy to read flourescent letters. You can’t miss them as you whiz […]
Them’s fighting words.
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
Them’s fighting words.
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
