I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number […]
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Change is a Grand Thing
Change is a Grand Thing
From time to time owners update the brand visuals, hoping that it attracts a new stream of customers. They do this not because of some grand strategy, but an assumption that the brand image needs some polishing.
While the visual image ‘might’ be in […]
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Retirement? Hell No!! – That’s for Old People.
Retirement? Hell No!! – That’s for Old People.
Over the past few years I’ve come into contact with a growing number of baby boomers who refuse to embrace the concept of retiring. To them it is more of an re-alignment of goals. They’re self-image is not of that of past generations […]
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What You Can’t Afford to Miss When Budgeting for Your Startup
What You Can’t Afford to Miss When Budgeting for Your Startup
We all know the importance of implementing an effective budget and staying within its means in order to achieve success and embrace our bottom line. When budgeting for our startup, there are many challenges, and more importantly, some overlooked line items that can have […]
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Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
How many times have you heard that one or similar stories to it? Such and such a rock star, movie actress or mega-mind was born here, they attended university or did their internship here. As if to say being from here had a role […]
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How to Bridge the Gap Between Your Marketing and Communications
How to Bridge the Gap Between Your Marketing and Communications
Where would sales be without marketing, and vice versa? After all, one would have little to do without the other. You would think that these two would go together hand-in-hand like bread and butter, but more often the opposite is true. The sales team […]
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That’s Not What I Heard You Say
That’s Not What I Heard You Say
With the aroma of freshly baked muffins wafting through the house I heard my wife Rose say, “Do You want a banana muffin?” But when I went to reach for one, she said excitedly, “What are you doing?!” “Getting the muffin you offered,” I […]
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How Temptation Can Hurt Your Brand
How Temptation Can Hurt Your Brand
Maybe it’s best to avoid them.
As a brand we are no more than our reputation. Our personal brand is every bit as important as our corporate brand. What ever we do impacts on our brand. Many times I’ve been tempted to write a letter […]
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How To Develop Anxieties That Boost Business.
How To Develop Anxieties That Boost Business.
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something. Or maybe the magic ingredient – you know – in how their product is made. Sometimes it’s that they’re […]
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Is Your Brand Living Someone Else’s Life?
Is Your Brand Living Someone Else’s Life?
A brand is essentially the reputation of any company. In the day-to-day operating of a company, it’s confronted by a plethora of challenges. It takes a particular sort of person to grow a company while hurtling these obstacles. Brands that I admire are […]
