awareness

  • Say What? Say What?

    Say What?

Say What?

What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a Linkedin profile recommendation is […]

101 Branding Tips Book Signing Tomorrow!

Share this with any friends who are in business.

I have a 101 Branding Tips book signing TOMORROW – FRIDAY (Oct 26) University of Windsor Small Business Centre opening. The Centre is giving away a free book every half […]

How to Compete with FREE!

Over the past few weeks I’ve been observing a common situation that continues to get the blood boiling among Graphic Designers world-wide: Logos done fast ‘n cheap!

A company I have an association with tried their hand at using those cheap logo factories on the […]

It walks like a duck and quacks like a duck, but what does it do?

Recently I had the opportunity to talk to an Aflac sales person. They marveled how the Aflac duck has put them on the map. Before said duck, nobody had even heard of them. Now just mentioning the name of the company gets people within […]