For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” Visit
About The Branding Experts to learn more.
As a one person entrepreneur I utilize all aspects; e-mails, etc. to open a door and face-to-face to close the deal. A question – Has the social media philosophy superseded the personal cold calling process?
I was born in the era where you train yourself to watch body language and adjust your sales/marketing call accordingly. Now I tend to analysis more when it is appearing in black and white on the screen as perceptions, cultures and language nuances can be so different.
Hi Sue,
I never could do cold calling. I even got training and it just wasn’t a fit for me. On-line marketing especially blogging has been successful for me. I also enjoy live networking.
Don’t you wish we had the web when we started out?