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Painting Without A Parachute
Painting Without A Parachute
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5 Tips To Branding A Powerful Presence.
5 Tips To Branding A Powerful Presence.
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest […]
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Pump Up The Volume!
Pump Up The Volume!
One thing a challenging market accomplishes is, it lets you know how safe your brand has become. It’s a scary place to be. From the day you opened for business, until this revelation, your brand has had its ups and downs. For […]
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Cause Marketing – a socially responsible revenue stream
Cause Marketing – a socially responsible revenue stream
I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today’s socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It’s a 2-part exercise. On one hand, […]
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Acculturation in Branding
Acculturation in Branding
I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation – a […]
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Brand As Bait.
Brand As Bait.
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It […]
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How To Get Hired Faster
How To Get Hired Faster
Marissa Mayer CV Lessons: How To Get Hired Faster
By Jennifer L. Jacobson, Founder of Jacobson Communication
After the recent sale of Yahoo! to Verizon, Marissa Mayer’s CV became a topic of discussion when the web platform,
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How To Harness Your Mindful Brand
How To Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscience of […]
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Branding as a Catalyst for Succession Financing
Branding as a Catalyst for Succession Financing
As you brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will be the future hold for the fine company you’ve built over the years? If you have children, have […]
