growing profit

How Branding Can Impact Your Bottom Line

So – you’ve decided it’s time to cast your own shadow. You are an entrepreneur at heart, and you’ve got the encouragement of family and friends. You’ve talked to an accountant and corporate lawyer. You signed a lease on a great new office, and […]

Is The Internet Undermining Brand Profit?


I’ve been reading opinion online that suggests that the internet by it’s nature is undermining the brand and by extension reducing profits of companies. Before the internet allowed people to search for goods and services globally, there was less downward […]