image

Forget The Logo, It’s The Brand That’s Costing You Money!

To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]

Do You Have A Magical Brand?


I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking […]

Stephen Colbert takes a shot at Windsor


On a recent Colbert Report show on the Comedy Channel, Colbert in his rant called, “The Word” was referring to some of the worst places on earth and the title, “Windsor, Ontario” came up on the screen. OUCH!

It would be […]

How to take your online brand image to another level.

Your online brand. It’s a heady challenge. Many small companies do not take their web presence as serious as they should. Many view that presence in the simplest of terms. It is just a digital representation of their printed brochure. No matter what industry […]

Logo as brand. Agree or disagree?

I was over at a nice blog on branding at davidairey and I was driven to respond to their suggestion that the logo is the brand. It is an interesting exchange I think. In my opinion a logo is only part of the […]