logo

Forget The Logo, It’s The Brand That’s Costing You Money!

To a lot of graphic designers and advertising agencies, brand and logo are interchangeable. To be clear they should be referring to your brand image or your brand logo – there is a difference. A logo is just a small part of your overall […]

By |May 23rd, 2008|commission sales, ed roach. branding, image, logo, marketing|0 Comments
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Logo as brand. Agree or disagree?

I was over at a nice blog on branding at davidairey and I was driven to respond to their suggestion that the logo is the brand. It is an interesting exchange I think. In my opinion a logo is only part of the […]

By |January 20th, 2007|branding, corporate branding, icon, image, logo, promotion, relationship|1 Comment
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