-
Now’s the Time to Step-up your Game – AGAIN!
Now’s the Time to Step-up your Game – AGAIN!
2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re […]
-
Why Are You Afraid Of Me?
Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number […]
-
Change is a Grand Thing
Change is a Grand Thing
From time to time owners update the brand visuals, hoping that it attracts a new stream of customers. They do this not because of some grand strategy, but an assumption that the brand image needs some polishing.
While the visual image ‘might’ be in […]
-
Retirement? Hell No!! – That’s for Old People.
Retirement? Hell No!! – That’s for Old People.
Over the past few years I’ve come into contact with a growing number of baby boomers who refuse to embrace the concept of retiring. To them it is more of an re-alignment of goals. They’re self-image is not of that of past generations […]
-
How To Amplify Your Brand Through Content Marketing
How To Amplify Your Brand Through Content Marketing
Guest Post: Ivan Serrano
You have a problem. You’re an industry rockstar, yet no one knows about your brand or product. Unfortunately, you haven’t taken advantage of the content marketing tools available that can help you amplify your amazing brand.
Research shows 20 to […]
-
5 Ways To Use Social Media To Nurture The Sales Funnel
5 Ways To Use Social Media To Nurture The Sales Funnel
Guest post: Ivan Serrano
Think about the last time you purchased a product. Did you consult an advertisement you saw online or did you read product reviews on a trusted blog?
If you’re like most consumers, you probably consulted a review or […]
-
Hellmann’s vs Just Mayo
Hellmann’s vs Just Mayo
My interview on the Charles Adler show on AM680 CJOB in Winnipeg. We are discussing the mayonnaise controversy between Hellmann’s and Just MAYO.
-
Brands Have Lots To Say But Only One Mouth To Say It With.
Brands Have Lots To Say But Only One Mouth To Say It With.
Brand messages. They’re an important part of branding your company.They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers. They define your positioning. Positioning that hopefully resonates with customers […]
-
What You Can’t Afford to Miss When Budgeting for Your Startup
What You Can’t Afford to Miss When Budgeting for Your Startup
We all know the importance of implementing an effective budget and staying within its means in order to achieve success and embrace our bottom line. When budgeting for our startup, there are many challenges, and more importantly, some overlooked line items that can have […]
-
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
Hey! Did You Know That The CEO Of That Mega-Brand Was Born Here?
How many times have you heard that one or similar stories to it? Such and such a rock star, movie actress or mega-mind was born here, they attended university or did their internship here. As if to say being from here had a role […]
