Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral.
Ed Roach: Laura, what impact on their customers do you think a company’s […]
Is it just me, or do a lot of small business people have an email address that does nothing for their personal or corporate brand because it doesn’t identify them. For instance, edroach@gmail.com does nothing for my brand other than […]
Everyday at tills around the country, there lies a great opportunity to boost your brand in the eyes of your customer that frankly comes a very low expense to you the retailer. With almost every transaction tally is rarely […]
Customer complaints! We’ve all been there – we’re in a restaurant or store and we have a complaint about something. What do you do about it? A good many people just suck it up and leave. Others say something. Which […]
A key strategy in branding is differentiation.
All businesses think they are different from the other fellow, but the fact is; most businesses follow – they do not lead. If you’re comfortable in this slot, then chances are your business […]
I’ve probably said it a thousand times that blogging is a great way to build your “Personal Brand”. Expressing your opinion to a vast audience and providing information that they can use right now is priceless. For me, it’s a […]
For most of us obligated to attend business meetings and/or workshops, these events can be looked on as somewhat unproductive, lengthy, wordy and generally boring, but in this age of technology we are now able to add another negative aspect to these meetings/workshops… the […]
Now is a great time to take a closer look at your team to see where your brand lies in their eyes.
By team I mean stakeholders such as employees, suppliers and customers. Survey each of these three groups and […]
How cool and powerful is this? Just put a 2D barcode on your print materials and using the camera function on your iPhone scan it and be taken immediately to your website or anywhere on the web. The […]
