A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there […]
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How to: “UNSELL. BRAND!”
How to: “UNSELL. BRAND!”
Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from […]
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The World Of Brand Awareness has Changed – Sort Of.
The World Of Brand Awareness has Changed – Sort Of.
There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that […]
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How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
How Branding Debt Ratios are Determining Factors in Your Brand’s Success!
Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate […]
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5 Things That Determine Your RETURN On Investment?
5 Things That Determine Your RETURN On Investment?
When companies of any size spend money they expect (or at least) hope to get a rerun on that investment. It’s not too much to ask. Of course the trick is to determine “what” will bring in the greatest return. You have to […]
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Graphic Design Has Become a Commodity—But There’s a Way Out
Graphic Design Has Become a Commodity—But There’s a Way Out
Graphic design as a profession has come under attack over the last several years. More and more, clients are pushing back on price. The business community has lost the respect for graphic designers that they had a few decades ago. They have this […]
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Get Real! Brand Authenticity and You.
Get Real! Brand Authenticity and You.
Today’s marketplace is a great place for brands and their advocates to exist. Traditionally, prior to the web, all a brand could do was to make their consumers “aware” of their brand was using advertising channels such as bill boards, transit, radio, TV […]
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Why Are You Afraid Of Me?
Why Are You Afraid Of Me?
I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number […]
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Change is a Grand Thing
Change is a Grand Thing
From time to time owners update the brand visuals, hoping that it attracts a new stream of customers. They do this not because of some grand strategy, but an assumption that the brand image needs some polishing.
While the visual image ‘might’ be in […]
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Retirement? Hell No!! – That’s for Old People.
Retirement? Hell No!! – That’s for Old People.
Over the past few years I’ve come into contact with a growing number of baby boomers who refuse to embrace the concept of retiring. To them it is more of an re-alignment of goals. They’re self-image is not of that of past generations […]
