Monthly Archives: April 2008

‘Shroomming is NOT a Spectator Sport!

I attended an interesting annual general meeting of the Canadian Mushroom Association in Toronto. The speaker’s presentation was promotion oriented. I was very impressed with the marketing efforts of the CMGA. They had assembled an excellent media program involving […]

20 Questions To THE Perfect Customer!

We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good […]