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Painting Without A Parachute
Painting Without A Parachute
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How To Harness Your Mindful Brand
How To Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscience of […]
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How To Draw In The World To Your Brand
How To Draw In The World To Your Brand
If you own a business then you should be engaged in what the marketing savy call in-bound marketing. That in layman’s terms is drawing customers in to you. The major part of my marketing is exactly this strategy. What I am doing here […]
A logo is not just words, an icon, or color. It tells a story about your company, presenting your brand worldwide. Creating a logo is a challenging task which requires profound knowledge both of marketing and specific features of your brand’s business.
Every day we […]
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How to position yourself as a branding expert webinar
How to position yourself as a branding expert webinar
If you’re a graphic designer you could benefit from our latest in a series of branding webinars. This thursday, February 11 at 2:00 EST Brand Academy is presenting “How to position yourself as a branding expert.” Register here: http://bit.ly/1O1QiSQ If you […]
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Get Chummy
Get Chummy
By: John McGee, CEO
If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and find […]
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Old School Sales Techniques Can Still Reap Benefits
Old School Sales Techniques Can Still Reap Benefits
By: John McGee, CEO of OptifiNow
While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the […]
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Why Branding and Sales Promotion are Not Interchangeable
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could […]
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A Great Branding Read in Star Brands.
A Great Branding Read in Star Brands.
Star Brands by Carolina Rogoll.
I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]
