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  • MINDFUL
    How To Harness Your Mindful Brand How To Harness Your Mindful Brand

    How To Harness Your Mindful Brand

How To Harness Your Mindful Brand

For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscience of […]

  • Ed Roach Branding Expert
    How To Draw In The World To Your Brand How To Draw In The World To Your Brand

    How To Draw In The World To Your Brand

How To Draw In The World To Your Brand

If you own a business then you should be engaged in what the marketing savy call in-bound marketing. That in layman’s terms is drawing customers in to you. The major part of my marketing is exactly this strategy. What I am doing here […]

By |February 25th, 2016|Uncategorized|0 Comments
  • Screen Shot 2016-02-15 at 11.27.09 AM

A logo is not just words, an icon, or color. It tells a story about your company, presenting your brand worldwide. Creating a logo is a challenging task which requires profound knowledge both of marketing and specific features of your brand’s business.

Every day we […]

By |February 15th, 2016|Uncategorized|0 Comments
  • guy-sky
    How to position yourself as a branding expert webinar How to position yourself as a branding expert webinar

    How to position yourself as a branding expert webinar

How to position yourself as a branding expert webinar

If you’re a graphic designer you could benefit from our latest in a series of branding webinars. This thursday, February 11 at 2:00 EST Brand Academy is presenting  “How to position yourself as a branding expert.” Register here: http://bit.ly/1O1QiSQ  If you […]

By |February 10th, 2016|Uncategorized|0 Comments
  • Brand Consulting Ed Roach Branding Experts
    Get Chummy Get Chummy

    Get Chummy

Get Chummy

By: John McGee, CEO

If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and find […]

  • talking
    Old School Sales Techniques Can Still Reap Benefits Old School Sales Techniques Can Still Reap Benefits

    Old School Sales Techniques Can Still Reap Benefits

Old School Sales Techniques Can Still Reap Benefits

By: John McGee, CEO of OptifiNow

While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the […]

  • confused
    Why Branding and Sales Promotion are Not Interchangeable Why Branding and Sales Promotion are Not Interchangeable

    Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could […]

  • Screen Shot 2015-05-08 at 7.57.50 AM
    A Great Branding Read in Star Brands. A Great Branding Read in Star Brands.

    A Great Branding Read in Star Brands.

A Great Branding Read in Star Brands.

Star Brands by Carolina Rogoll.

I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]

  • Branding Debt
    How Branding Debt Ratios are Determining Factors in Your Brand’s Success! How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

    How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

How Branding Debt Ratios are Determining Factors in Your Brand’s Success!

Over many years a business’s brand accumulates dreaded branding debt. The more branding debt accrued the bigger the challenge to come out from under it’s weight and move your brand forward. The more branding debt you own the harder it is to differentiate […]

  • 9673439_s
    Now’s the Time to Step-up your Game – AGAIN! Now’s the Time to Step-up your Game – AGAIN!

    Now’s the Time to Step-up your Game – AGAIN!

Now’s the Time to Step-up your Game – AGAIN!

2015 is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all you’re […]