Recently a customer asked me what difference it would make if the CEO of a company were the author of a blog but didn’t allow comments? My immediate answer was that that I didn’t think that they should have a blog if they had […]
Starting on November 2nd, over at Small Business Branding.com, myself and Vera Raposo (owner of SBB) will be hosting a FREE branding course we call BRAND BOOSTER 21! Every single day for 21 days, we will present a new […]
Here is a great PR idea for you and very inspirational as well.
Blog owner Laurie Neumann from “Christian Home Business Connection” contacted me a short time ago to interview me as a small business owner. Laurie was interested in my work habits and take on running my business. It gives a good over-view as to […]
I spoke to a group of CFO’s in Ann Arbor Michigan a few years ago on the benefits of branding. This group didn’t care about marketing benefits but only how branding can save money. Bottom line.
Number one – consistency. How the brand image […]